Montessori Institute Prague

1 LESSON: BEING A DOER MAKES A DIFFERENCE

Lesson 1: Assignment Video Instructions

Lesson 1: Assignment Worksheet

2 LESSON: THE IMPACT AND INCOME FORMULA

Lesson 2: Assignment Video Instructions

Lesson 2: Assignment Worksheet

3 LESSON: WHAT IS ENTREPRENEURSHIP AND WHY IS IT IMPORTANT?

Lesson 3: Assignment Video Instructions

Lesson 3: Assignment Worksheet

4 LESSON: YOUR STRENGTHS AND YOUR RESOURCES

Lesson 4: Assignment Video Instructions

Lesson 4: Assignment Worksheet

5 LESSON: VALUES AND WHY ARE THEY IMPORTANT

Lesson 5: Assignment Video Instructions

Lesson 5: Assignment Worksheet

Lesson 5: Assignment Tool: Value Cards

6 LESSON: LIFE VISION: DEFINING PURPOSE AND DIRECTION

Lesson 6: Assignment Video Instructions

Lesson 6: Assignment Worksheet

7 LESSON: YOUR MONTESSORI VISION

Lesson 7: Assignment Video Instructions

Lesson 7: Assignment Worksheet

8 LESSON: YOUR VISION BOARD AND YOUR MARKETING

9 LESSON: YOUR VISION BOARD AND IMPROVING YOUR FINANCES

10 LESSON: WHAT IS BETTER, EMPLOYMENT OR ENTREPRENEURSHIP?

11 LESSON: WHAT IS BETTER, PROFIT OR NON-PROFIT?

12 LESSON: WHAT IS A BUSINESS MODEL AND WHY DO I NEED ONE WHEN I AM A MONTESSORIAN?

13 LESSON: MAPPING OUT YOUR BUSINESS MODEL

Lesson 13: Assignment Video Instructions

Lesson 13: Assignment Worksheet

14 LESSON: DETERMINING PROFITABILITY

Lesson 14: Assignment Video Instructions

Lesson 14: Assignment Worksheet

15 LESSON: DETERMINING IMPACT

Lesson 15: Assignment Video Instructions

Lesson 15: Assignment Worksheet

16 LESSON: VISUAL MAP OF YOUR BUSINESS MODEL

L16: Assignment Video Instructions

16: Assignment Worksheet

17 LESSON: ADJUSTING YOUR BUSINESS MODEL

L17: Assignment Video Instructions

Lesson 17: Assignment Worksheet

18 LESSON: WHAT IS MARKETING AND WHY DO WE NEED TO DO IT WELL?

19 LESSON: MONTESSORI PRINCIPLES APPLIED TO MARKETING

20 LESSON: SEGMENTING YOUR MARKET INTO GROUPS

21 LESSON: WHO IS YOUR IDEAL CLIENT

Lesson 21: Assignment Video Instructions

Lesson 21: Assignment Worksheet

22 LESSON: IN-DEPTH CLIENT INTERVIEW

Lesson 22: Assignment Video Instructions

Lesson 22: Assignment Worksheet

23 LESSON: HOW CONDUCT IN-DEPTH CLIENT INTERVIEWS

24 LESSON: GROW YOUR BUSINESS THROUGH A MARKETING FUNNEL

Lesson 24: Assignment Video Instructions

Lesson 24: Assignment Worksheet

25 LESSON: MARKETING FUNNEL OF THE MONTESSORI MBA PROGRAM

26 LESSON: MARKETING FUNNEL FOR A MONTESSORI SCHOOL

27 LESSON: HOW TO SET YOUR GOALS IN A SMART WAY?

28 LESSON: MARKETING STRATEGY_RESEARCH

Lesson 28: Assignment Video Instructions

Lesson 28: Assignment Worksheet

29 LESSON: MARKETING STRATEGY_THE STRATEGY ITSELF

Lesson 29: Assignment Video Instructions

Lesson 29: Assignment Worksheet

30 LESSON: MARKETING STRATEGY_THE TACTICS

Lesson 30: Assignment Video Instructions

Lesson 30: Assignment Worksheet

31 LESSON: SWOT ANALYSIS

32 LESSON: YOUR BUSINESS IDEA

Lesson 32: Assignment Video Instructions

Lesson 32: Assignment Worksheet

33 LESSON: SETTING YOUR BUSINESS AND MARKETING GOALS

34 LESSON: WEBSITE, EMAIL D-BASE, LEAD MAGNET (as the core of your funnel)

34 LESSON CONTINUED: WHAT MAKES A GOOD WEBSITE & MARKETING FUNNEL

35 LESSON: LEAD MAGNET, STRONG SOCIAL MEDIA STRATEGY

36 LESSON: LEAD MAGNET LANDING PAGE FOR EMAIL DATABASE GROWTH

37 LESSON: YES TO SOCIAL MEDIA AND HOW TO CHOOSE

38 LESSON: HOW TO WRITE YOUR FIRST BLOG ARTICLE

Lesson 38: Assignment

LESSON: INTRODUCTION TO FINANCIAL PLANNING

Lesson Introduction to FP Worksheet: Assignment Worksheet

LESSON: FUNDING STRATEGIES FOR MONTESSORI ORGANIZATIONS

Lesson: Funding Strategy - "SELL IT BEFORE YOU HAVE IT"

Lesson: Funding Strategy - THE GIVING TUESDAY

Lesson: Funding Strategy - GRANT FUNDING CASE STUDY

Lesson: Funding Strategy - COMMUNITY LENDING

Lesson: Funding Strategy - Stakeholder Share Loan

LESSON: ON PRICE SETTING

Financial Planning Templates (for download)

Marketing Strategy Template (outline for download)

Value Cards (for download)

Client Avatars - Your Collective Work (for download)

Building Sustainable Businesses (template for download)

Lead Magnets (examples for download)

AMI Research on Parent Motivation (for download)

How To Develop Trust and Collaboration (for download)

Parent Education Survey (for download)

Yearly Marketing Calendar (for download)

Yearly Social Media Publication Plan (for download)

Sep 24: Orientation meeting & Getting to know each other

Sep 26: The Income and Impact Formula / What Is Entrepreneurship and Why Is It Important?

Oct 01: Values and Why Are They Important?

Oct 03: Mapping Your Business Model

Oct 08: Determining Impact

Oct 10: Montessori Principles Applied in Marketing/ Who is your ideal client?

Oct 15: In-Depth Client Interview & Your Ideal Client

Oct 17: How to grow your project with a marketing funnel

Oct 22: Researching your client, the market and your competitors is the number 1 step before all other marketing work.

Oct 24: Setting your business and marketing goals

Oct 31 Introduction to financial planning

Nov 5: On Price Setting

Nov 7: Website, Email d-base, Lead Magnet

Nov 12 Marketing Funnel of a Montessori School

Nov 14: Lead magnet and Strong social media strategy

Nov 19 Fall in love with Social media

Nov 21: How To Write Your First Blog Post

Nov 26 Building Montessori Communities